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The Performance Zone is a new feature created by TopGear Live that allows the motoring manufacturers an opportunity to showcase their brands and vehicles to the attending public in an interactive and experiential format. The area will comprise 6 zones, each measuring 2000 sq/m, that the manufacturers will use to showcase their vehicles in a theatre format (approx. 34 performances) and then in practical applications i.e. driving or 4 x 4 experiences, summarising the attributes of the manufacturer’s brand. Brands that are involved in this area are Pirelli and Ferrari, BP, General Motors, Mitsubishi, Mercedes Benz and Audi |
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